Mission Belt to Appear on ABC's Beyond the Tank

Mission Belt is diving back into the Tank! Most of our fans and customers were introduced to us when we debuted on ABC’s hit television show Shark Tank. The Sharks loved our amazing, no holes belt and as you probably know, we ended up partnering with Daymond John.

Since that time we have had tremendous success thanks to our amazing customers. Due in large part to our success we were selected for a spinoff show called Beyond The Tank.

In this show the Sharks review the companies they’ve invested in and give a real-world glimpse into the challenges a company faces after appearing on the hit show. We’re honored to be part of the premiere season of Beyond The Tank.

Growth Means Opportunity & Challenges

Being on the original show was a tremendous springboard for Mission Belt, but it wasn’t all skittles and rainbows. Our meteoric growth brought with it its own set of challenges. Managing inventory and finding the right people to fill key roles quickly were two major hurdles. Our growing reputation has also brought attention from competitors. Through it all we’ve been fortunate enough to not just survive but thrive in a competitive landscape.

We successfully expanded into licensed sports apparel with our NCAA, NBA, and NHL lines. And we’re not done yet. We’re building even more lines of our famous belt. If you’re on our mailing list, you’ll be among the first to hear about our newest offerings in the works, so be sure to sign up!

Giving Back & Remembering The Mission

Through it all we have been fortunate to not just grow our company, but also grow our ability to help others around the world. In pursuit of our mission to fight world hunger, a dollar from every belt sold is donated to micro-lending organization Kiva.

We recently completed 20,000 loans in over 70 countries. Thanks to our customers, we have been able to give more people a hand up with micro loans then we ever could have imagined.

Mission Belt is making a big difference to more and more people everywhere…and it all started on Shark Tank. So get excited! Grab some popcorn and a drink and watch for Mission Belt on Beyond The Tank. Thanks for being part of the mission!